Who is visiting my website

Cookies can be used to personalise the content your visitor sees on your website , the emails they receive, or the advertisements they encounter anywhere else on the internet. Analytics tools, such as those offered by Google and HubSpot , can give you an insight into your visitor behaviour. Pricing Growth Retainers Growth Projects. How do I know who has visited my website? How to track website visitors? What are website cookies? How many times have you seen this message today?

What can cookies be used for? How do I use analytics to generate more conversions? Create bespoke landing pages on your website Make the most of personalisation tools like those offered by HubSpot. Tailor your emails to its recipient In emails , you can use personalisation tokens that, coupled with email lists, work in a similar way.

Download whitepaper. Contact us. Contact talk wearefinally. There are a few different ways to see who visits your website. Some will even get you contact information! There are tons of website visitor ID software products on the market. Most of them work by identifying the IP address of the visitor, then trying to match that to a database of companies or individuals.

These can provide pretty good results, depending on the quality of the data set they use. What you should expect to see is a list of some of the big companies that hit your site, along with a fair amount of internet service providers for smaller firms. Is visitor identification software worth it? Google Analytics does not give you a list of every user on your site. What Google Analytics will give you is aggregate demographic information. With Google Analytics , you can see a fair bit about your users — just not on the individual level.

You get access to:. Again, Google Analytics provides aggregate data. They will send out a chain of specifically crafted emails that offer certain information to the recipient, but only if they actually visited certain web pages. Having detailed information about web visitors can also be highly valuable when it comes to strengthening the sales process. When you last adapted your sales process, did you think to include information about who is visiting your website?

How helpful would it be for your sales pitch, to know exactly what information that particular person has been looking at and when? Particularly if you operate across several business areas, with little overlap.

For this to be possible of course, you also need to have the right content on your website in the first place. Have marketing and sales teams come together to share their insights and pool information that will help you outline the type of content that is going to be most helpful.

If you know exactly who has visited your website, combined with detailed insights about their behavior, then you can better qualify leads. That means that while marketing is working away at generating leads and nurturing prospects along, your salespeople can concentrate all their efforts on contacting only the hottest leads.

The result is that sales are doing what they do best — landing new customers. You can use your website insights in other clever ways too. For example, when phoning a list of contacts, invite them to view a piece of content on your website. Does your current campaign attract the right type of website visitor?

You can find out using Lead Forensics software, by seeing which companies actually visited the page. Make sure you use tracking links on all your campaigns, so you are able to report on results. With IP tracking tools that offer company information, you can set up an alert to tell you exactly that. What this all means for savvy B2Bs, is that a company website can go far beyond being a glorified brochure. It can even go beyond being a lead generation and nurturing tool.

With the right analytics and IP tracking tools in place, your website can now provide you with valuable data that can be used at every stage of the sales process, supporting the efforts of both marketing and sales teams. As well as using this data to ensure your website is working to its optimal level, you can also use it to push your success up to a whole new level — checking the effectiveness of content marketing, strengthening your ABM plans and tailoring sales pitches. So, think outside the basic analytics box and see where it may take you.

Experience turbo-charged lead generation with a free trial. Simple set-up. No commitments. Get started today. Fill in the form below and we'll set you up with trial so you can see exactly how Lead Forensics will work for your business. One of our experts will help you see how Lead Forensics fits into your existing marketing and sales strategy, too!

Who is visiting my website? Getting the basics covered Most basic analytics metrics that can be used to assess a website are provided free through Google Analytics. Paid analytics software As well as free analytics, other paid solutions are available that can help you maximize any opportunities even further. Alerts As well as providing you with the company name and key decision-maker contact details, you can set up specific alerts through Lead Forensics — and to a lesser degree via Google Analytics.

Heatmaps Another tool that can be very useful for learning more about the effectiveness of your website is mouse tracking heat maps. Know how many times they have visited You will be able to see how many times a certain company has visited your website, when, for how long and what they looked at.

Spot cluster visits from the same company Another positive sign that a lead may be hotting up, is when different people from the same company start visiting your website. Get data to help you get proactive Spot any interesting visitors on your website? Strong buyer journey Analyzing the path visitors follow will give you insights about what really interests them.

Benefits for the sales process Having detailed information about web visitors can also be highly valuable when it comes to strengthening the sales process. It can help you concentrate on hot leads If you know exactly who has visited your website, combined with detailed insights about their behavior, then you can better qualify leads.

Check cold calling effectiveness You can use your website insights in other clever ways too. Book your demonstration. Full name. Business email. Phone number. Business website.

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